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How to Kickstart Your YouTube Journey: A Beginner’s Guide.

Getting started as a youtuber involves creating a youtube channel and publishing engaging and relevant content. As a first step, create a channel and focus on creating high-quality videos that align with your niche and target audience.

Youtube has become one of the most sought-after platforms for content creation and sharing, with millions of active users and engagement rates that keep climbing every day. With such an audience, it’s no surprise that more and more people want to start their own channel and build their following.

If you’re considering joining the ranks of successful youtubers, the process is simple but must be done right. It requires a lot of dedication, effort, and strategy to be able to stand out in the crowd and grow your channel. In this article, we’ll take you step by step through how to get started as a youtuber.

Understanding Youtube

Understand Youtube To Kickstart Your Youtube Journey

Youtube is an incredible platform for beginners to start their video-sharing journey. But before creating your channel, it is essential to understand how youtube works, the algorithm, and the ranking factors. Let’s dive straight into it.

How Youtube Works

Youtube is a video-sharing platform where users upload, share, comment and interact with videos. The platform allows users to create channels and subscribe to their favorite accounts.

There are two main aspects of youtube:

  • Creators: Those who create and upload videos
  • Viewers: Those who watch and interact with videos

Creators need to have a google account to access youtube, upload, and manage their videos.


The youtube algorithm is the core of the platform. It decides which videos will be shown to the viewers based on their interests, preferences, and past behavior on youtube.

The algorithm determines several factors to decide the videos that will show up on the viewers’ screens. These factors include:

  • Relevance
  • Engagement
  • Quality
  • Content type

Ranking Factors

Ranking factors are the specific characteristics youtube considers when determining a video’s position on the platform. This is important because if your video is higher up in the search results, more people will watch it, and the better chance your channel has of growing.

The essential ranking factors you need to focus on to help your videos get discovered include:

  • Metadata
  • Engagement
  • Watchtime
  • Video length
  • Thumbnails

A Beginner’S Guide To Youtube Analytics

One of the most crucial aspects of managing a youtube channel is understanding your audience. Analytics allows you to track the performance of your videos across a variety of metrics.

You can access youtube analytics via your creator studio:

  • Views
  • Watch time
  • Audience retention
  • Demographics

Importance Of Analyzing Data To Understand Your Audience

Analyzing your data is crucial to the success of your youtube channel. As you create more content, you’ll need to track which videos are performing well, what your audience is interested in, and what’s not working.

By analyzing data, you can understand the following:

  • Which type of videos resonate with your audience
  • What your audience enjoys about your content
  • The best time to post
  • Audience demographics

The data helps you make informed decisions to tailor your content to your audience’s preferences. This, in turn, can help drive engagement, views, and subscriptions.

Understanding youtube, the algorithm, and ranking factors are crucial to the success of your youtube journey. Additionally, analyzing your data is vital to understanding your audience and creating content that resonates with them. Remember, create tailored content that is unique and valuable, and you will see your channel grow!

Creating A Youtube Channel

So, you’ve decided to take your content creation hobby to the next level and start a youtube channel. Before you think about buying fancy equipment or hiring a video editor, you need to create a youtube channel. Here’s what you need to know about creating a youtube account and channel.

Creating A Youtube Account

To create a youtube channel, you need a google account. If you already have a google account, you can skip this step, but if you don’t have one, go to google and click on the ‘sign in’ button. From here, follow the instructions to create a new google account.

Once you have your google account, go to youtube and sign in with your credentials.

Once you have logged into youtube, click on the user icon located in the top right corner. From the drop-down menu, click on ‘create a channel. ‘ You will be prompted to either create a channel using your name or a brand name.

Choose the option that suits your needs and fill out the necessary information, such as your channel name and description.

How To Customize A Youtube Channel

Now that you have created your channel, it’s time to customize it to reflect your brand and personality. Here are a few things you can do:

  • Upload a profile picture and banner image that represents your channel
  • Create a channel trailer to welcome new visitors to your channel
  • Organize videos into playlists to make it easy for viewers to find similar content
  • Add links to your social media accounts, website, or other channels
  • Customize the ‘about’ section to provide information about your channel and yourself

Tips For Naming Your Channel To Attract Views

Your channel name is the first thing viewers will see, so it’s essential to choose a name that is catchy, memorable, and reflects your content. Here are some tips for naming your channel:

  • Keep it short and sweet – long names can be challenging to remember and type
  • Use keywords that describe your content – this will help viewers find your channel when searching for specific topics
  • Choose a unique name – avoid generic names or ones that are already in use to stand out from the crowd
  • Make sure it’s easy to spell and pronounce – this will help viewers share your channel with others

Creating a youtube channel is the first step in your youtube journey. By customizing your channel and choosing a catchy name, you can attract more viewers and take your content creation to the next level.

Content Strategy

If you’re looking to start your youtube journey, one of the essential parts of your strategy is creating a comprehensive content plan. A content strategy will help you set clear goals, create a schedule, build your brand, and engage your audience.

How To Create A Content Calendar

A content calendar is an essential tool for planning your content, keeping you organized with your content delivery plans. Here are the key steps in creating a content calendar:

  • Identify your goals and objectives
  • Determine your relevant topics
  • Set a schedule on when you will upload your videos
  • Use a content calendar tool, such as google calendar or trello, to schedule and organize your content.

Choosing The Right Content To Engage Your Target Audience

Identifying and creating the right content for your target audience is crucial for engaging them and building a loyal community. Here are a few tips on how to choose the right content:

  • Analyze your audience’s demographics and interests
  • Find content gaps that your competition hasn’t covered yet
  • Use keyword research tools such as google adwords to identify high-ranking keywords
  • Create a message that resonates with your target audience.

Planning Video Content Around Seasonal And Trending Topics

Your content planning should also take seasonal and trending topics into account. By doing that, you can stay ahead of the curve and create content that resonates with your audience. Here’s how to do it:

  • Find upcoming holidays and events that align with your brand
  • Use google trends to understand what topics are currently trending
  • Review your analytics to see what types of content have performed well in the past
  • Set yourself apart by creating unique and thoughtful content.

Building A Brand And A Community Through Storytelling

Your youtube channel should not be just about promoting your products or services. Instead, it should tell a brand story that is relatable to your target audience. Here are a few storytelling tips:

  • Identify what unique aspect separates your brand from others
  • Consider “why” you’re in business and how that relates to your target audience
  • Share your stories around your business, products and services, or brand mission
  • Engage your audience through comments and message replies to make them feel seen and heard.

With the help of a content calendar, choosing the right content, planning based on seasonal and trending topics and storytelling, you’re halfway to a successful youtube journey. By refining your content strategy, you can grow your audience and build a solid brand following.

Video Production Techniques

Understanding Lighting, Sound, And Camera Positioning

Video production techniques begin with understanding how to use lighting, sound, and camera positioning to capture footage effectively. Here are some key points to get you started:

  • Utilize natural light to your best advantage by shooting near windows or outdoors in shaded locations.
  • Artificial lighting can also improve visual quality, especially if you’re filming in dimly lit areas.
  • Use external microphones or lapel mics to improve sound quality, which is just as essential as excellent visuals.
  • When positioning your camera, consider your subject’s distance from the camera, angle of view, and framing of the shot.

Techniques To Increase Engagement Through Visuals

The use of engaging visuals is critical when trying to capture the viewer’s attention and keep them interested in your content. Here are some techniques to help you:

  • Use a mix of close-up and wide shots to create visual interest. This technique can help to highlight details and add depth to your content.
  • Incorporating graphics, animations, and text overlays into your videos can keep your viewers engaged and reinforce your message.
  • Use contrasting colors and shiny objects to grab attention and create visual interest.

Engaging Camera Angles And Movements For Different Types Of Content

The camera angle and movement you use will depend on the type of content you are creating. Consider the following tips:

  • For vlogs, use handheld shots, and experiment with different camera angles to create an intimate and personal feel.
  • Interviews are best shot from eye level or slightly above to give the subject a sense of authority.
  • Use panning shots to follow movement or tilting shots to create a sense of scale in a scenic view.

Tips For Editing Videos Using Free And Paid Sources

Once you’ve captured your footage, it’s time to edit your content. Here are some tips for editing videos using free and paid sources:

  • Free video editing software like imovie, or lightworks, are great for basic editing.
  • Know when to cut or trim a clip and remove unwanted video and audio segments.
  • Use transitions to blend the storyboard seamlessly.
  • Paid software like adobe premiere pro offers more advanced features like color grading, audio mixing, and adding visual effects.

With these tips on video production techniques, you’ll be equipped to start your youtube journey and produce quality content that users will enjoy and engage with.

Growing Your Channel

Youtube is a great platform to showcase your talent and grow your audience. Building a subscriber base and promoting your channel are two strategies that can help you increase your channel’s views and engagement. Here are some tips on how to grow your channel:

Building A Subscriber Base

  • Create engaging content consistently. Your content should be unique, informative and engaging to keep your audience interested and coming back for more.
  • Use the right keywords in your video titles and descriptions. This will help your videos appear in search results and attract viewers who are interested in your topic.
  • Add a subscribe button to every video and your channel’s homepage. This call to action can encourage viewers to subscribe to your channel and keep coming back.
  • Engage with your viewers in the comments section. Responding to comments and building a relationship with your viewers can make them feel valued and help you grow your community.

Promoting Your Channel

  • Share your videos on social media platforms. Promote your content with a well-written caption and relevant hashtags to increase visibility and attract new viewers.
  • Collaborate with other creators in your niche. Cross-promote each other’s channels and collaborate on videos to reach new audiences.
  • Utilize seo strategies. Use relevant keywords in your video titles, descriptions, and tags to improve your channel’s visibility in search results.
  • Consider paid promotion. Youtube offers various advertising options that can help you reach your target audience and increase your channel’s visibility.

How To Advertise On Youtube

  • Choose the right targeting options. You can target your ad based on demographics, interests, and keywords to ensure your ad is seen by the right audience.
  • Create a captivating video ad. Your ad should be visually appealing, informative, and engaging to capture your audience’s attention.
  • Set an appropriate budget for your ad campaign. Determine how much you are willing to spend and allocate your budget effectively to maximize your return on investment.

Collaborating With Other Creators To Grow Your Channel

  • Find creators in your niche who have a similar audience and values as you. This can help ensure a successful collaboration and attract new viewers.
  • Communicate effectively with your collaborator to create a cohesive and engaging video that combines both of your talents and styles.
  • Cross-promote each other’s channels to expand your reach and attract new viewers.

With these tips in mind, you can begin growing your youtube channel and expanding your audience. Consistency, engagement, seo strategies, and advertising campaigns can all play a role in boosting your channel’s success.

Frequently Asked Questions For How To Get Started As A Youtuber

What Are The Key Steps To Start A Youtube Channel?

To start a youtube channel, determine your niche, create a channel, set up equipment, plan content, and start recording videos.

How Can I Increase My Subscribers And Views?

Increase subscribers and views by promoting your channel, collaborating with other youtubers, interacting with viewers, and optimizing content for search engines.

What Equipment Do I Need To Be A Successful Youtuber?

For a successful youtube channel, you’ll need a camera, lighting equipment, editing software, and a quality microphone.

How Often Should I Post Videos On My Channel?

Post videos regularly to stay engaged with your audience. Depending on your niche, aim for at least one video a week or more.

How Can I Monetize My Youtube Channel?

Monetize your youtube channel by becoming a youtube partner, using affiliate links, selling merchandise, and sponsored content.


As you embark on your journey to become a youtuber, it is crucial to keep in mind that consistent effort, creativity, and authenticity are the keys to success. Remember that your content should not only cater to your audience’s interests but also showcase your personality and style.

Make sure to thoroughly plan and organize your shoots, devise a content calendar and interact with your viewers. Collaborate with other creators and utilize social media platforms to promote your channel. Don’t be discouraged by setbacks or slow growth in the initial stages.

Keep pushing forward and focus on improving the quality of your content. With perseverance, dedication, and a bit of luck, you can attain success as a youtuber and carve out a niche for yourself in the vast online space.

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